Updated: Jan 19
On 23 December, just before the Christmas Holidays, Trident Freight announced launching of its rebranding campaign. The company shared it vision for the new brand identity on its Facebook and Instagram accounts.
They share following:
We would like to show our gratitude to all to our valued customers and partners for the continued support that we receive.
Since our beginning in 1991, it’s already 30 years that we have been building our expertise in the logistics industry. Today, we are excited to announce that TRIDENT FREIGHT is rebranding to a new brand identity, website, and vision.
The trident in our company logo symbolizes the trinity of our activity – Transport, Forwarding and Logistics. A powerful symbol that expresses dominance over the seas in the people’s mythologies and is believed to have the power to control the sea elements. Preserving the trinity and the navy blue, we steer to new horizons ahead.
Now, it’s time for our brand to reflect the full scope of who we are today, what we do, and where we’re heading to – so we’re excited to announce that this November 2021, while we are celebrating our 30th anniversary, we are moving into the next step of our brand, we look forward to the next chapter in our relationship with you all, side-by-side, to help you reach your corporate goals.
We are inspired by what we make possible – by our ability to connect with our customers and the world around us.
As we advance toward our new brand identity , we are moving forward with great purpose and respect for our history – challenging ourselves to progress, to modernize, to innovate and to place you at the center of all that we do.
In December 2021, the company celebrated its 30 year anniversary.